BROADWAY GEMS is the No. 1 ladies hair and fashion accessories brand in the Philippines. We offer a complete range in hair and fashion products that cater to the taste of kids, students, mothers and grandmothers. We carry the latest fashion trend of these product lines at very affordable prices.

BROADWAY GEMS outlets are conveniently located in leading malls nationwide.

BROADWAY GEMS opened its very first store on December of 1979 in Ali Mall in Cubao. Ever since then, Broadway Gems has aggressively expanded into several branches all over the country from our northernmost branch in Fragante City Mall and Brixton Mall in Tuguegarao to our southernmost branch in Koronadal Commercial Complex in South Cotabato.

It is our goal to continuously upgrade our product lines, our store design concepts and most especially our services to our valued customers. As a way to show our gratitude to our faithful customers BROADWAY GEMS have launched our own BROADWAY GEMS 24-K DISCOUNT CARD – giving away 10% discount on all cash purchases. This card is honored in all our branches in the Philippines.

We thank God for His grace and guidance. Without Him, BROADWAY GEMS will not be as successful as it is today.